Good news | The "Huayu" brand won the Chinese time-honored brand, and the 70-year ingenuity inheritance highlights the charm of the national brand!

Release date:2024-5-17 9:06:37 Number of visits:143

In order to implement the decisions and arrangements of the Party Central Committee and the State Council, implement the spirit of the Central Economic Work Conference, and promote the honest and innovative development of time-honored brands, on February 1, the Ministry of Commerce, the Ministry of Culture and Tourism, the General Administration of Market Supervision, the China National Intellectual Property Administration, and the National Cutural Heritage Administration issued the Notice of the Ministry of Commerce and other five departments on the publication of the third batch of Chinese time-honored brands. The "Huayu" brand of Zhucheng Xinhua Yu Furniture Co., Ltd. was recognized as the third batch of Chinese time-honored brands by virtue of its long history, profound cultural heritage, excellent product quality, conscious honest and innovation, and outstanding social contributions.

Chinese time-honored brands are an important component of Chinese commercial culture, showcasing the essence and historical accumulation of traditional Chinese commerce. They carry rich historical and cultural connotations, as well as the cultural memory and emotional bonds of the Chinese nation. They also represent the quality and reputation of Chinese commerce. The "Huayu" brand, with its long history, profound cultural heritage, excellent product quality, conscious innovation, and outstanding social contributions, has been recognized as the third batch of Chinese time-honored brands, fully demonstrating the distinct traditional cultural genes and profound cultural heritage of the Chinese nation, and also highly recognizing the quality and brand reputation of Huayu furniture products.

uphold fundamental principles and break new ground For Xinhuayu Furniture Co., Ltd., we adhere to the principles of craftsmanship and integrity, as well as the integrity and righteousness of Shandong merchants; The new is process reform, and the new is product iteration. Since 1986, the first Simmons mattress production line in Shandong Province has been introduced, and the first complete set of German ALOR veneer equipment has been introduced in China; By December 2020, it was rated as a high-tech enterprise in Shandong Province by the Ministry of Science and Technology; And then to being awarded the title of "Chinese Time honored Brand". After more than 70 years of deep cultivation in the furniture industry, Xinhua Yu Furniture Co., Ltd. has expanded from a single product to a full range of products such as mattresses, sofas, soft beds, solid wood furniture, hotel bedrooms, and office supporting furniture. Along the way, Xinhua Yu Furniture Co., Ltd. has adhered to leading the market with fashionable and comfortable products, continuously advancing on the path of high-quality development in the industry. It has imported international production equipment and technology from Switzerland, the United Kingdom, Italy, Germany, Canada, and other countries, adopts advanced manufacturing processes, conducts meticulous research and development, and wholeheartedly polishes, launching multiple product series to meet the diversified needs of domestic and foreign users.

The original intention is like a rock, unwavering determination. Huayu Furniture has been focusing on furniture research and development and production for 70 years. Its original intention remains unchanged, and it insists on making good products and brands. It is highly trusted and recommended by consumers, and has repeatedly been recognized by the industry! The market is the touchstone for brand development. With the personalized changes in market scenarios and consumer demands, Huayu Furniture integrates its own advantages and resources, constantly explores and moves forward, empowers the brand through multiple channels, leads the market with products and services, creates a healthy and environmentally friendly home life for consumers, and demonstrates brand strength!

Only by cultivating quality can we seek development; A strong brand is the key to achieving great success. The recognition of "Huayu" as a "Chinese time-honored brand" is not only a 70 year inheritance of Huayu Furniture's craftsmanship experience, but also the accumulation and development after being tempered. With 70 years of precipitation, we have taken on the name of "Chinese time-honored brand". "Chinese time-honored brand" is not only an honor, but also a responsibility and responsibility. Under the high light, it is even more necessary to strive forward. In the future, Huayu Furniture will take a more fulfilling attitude, focus on quality, continuously enhance cultural carrying capacity and market competitiveness, play a leading role in the demonstration of "Chinese time-honored brands", and strive to write a new chapter of high-quality development.

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